Product Engineering / Custom Platform Development

Custom affiliate management system live in production

Ace10x replaced a broad third-party affiliate platform with a purpose-built module inside its own product.

Context

Ace10x needed to manage partners, track referrals, calculate commissions and keep sight of how its affiliates perform. Off-the-shelf affiliate platforms did all of that, but came with broader feature sets, integrations and recurring costs of $50–$100 a month than its use case required.

Problem

The question wasn't which affiliate platform to buy, but what Ace10x actually needed. A complete platform also carries APIs, SDKs, multi-level commission models and third-party integrations that Ace10x would pay for and never use.

What we built

We analysed how affiliate software works and where its complexity comes from, then built only the essential functions as a native module inside Ace10x's existing application on Django, PostgreSQL and Redis, instead of another external dependency.

  • Referral and conversion tracking

    Records referrals and attributes activity to the right partner.

  • Commission ledger

    A structured record of commissions, so calculations are transparent.

  • Partner management and dashboard

    Runs affiliate relationships and gives partners their own view of performance.

  • Payouts, reporting and fraud prevention

    Supports the payout workflow, reports on performance and flags suspicious activity.

  1. Question the need
  2. Study the market
  3. Scope the essentials
  4. Build a native module

Result

A custom affiliate system live in production, with reported 99% tracking accuracy and no separate third-party affiliate platform needed for core workflows.

Tracking accuracy as reported for Ace10x's system. Net savings depend on development, hosting, maintenance and operating costs.

See it

Ace10x affiliate admin dashboard: totals for affiliates, gross sales, pending commissions and conversion rate, with clicks, conversions and commission over the last 30 days
Affiliate admin dashboard built into Ace10x

What they said

“When we started building Ace10x, we needed an affiliate management system that could actually scale with the brand's ambitions, not just tick a box. The team understood this from day one. They asked the right questions, moved fast, and delivered something clean and functional. It's rare to find a tech partner who treats your new venture like their own.”
Ashwini-K AggarwalChair, Semiconductor Skills Committee, ESSCI, Ace10x